Photo: Fleurs de Villes
In Support of Breast Cancer Research, Self-Guided Outdoor Floral Trail to Feature Stunning Designs by Top Local Florists
Decorating the streets of Vancouver’s downtown core with beautiful floral art displays, the Canadian premiere of Fleurs de Villes ROSÉ will take place June 11th-20th. In support of breast cancer research and hosted by the Downtown Vancouver Business Improvement Association and Robson Street Business Association, the floral trail will feature over 50 pop-up installations in the heart of the city, created by Vancouver’s top florists.
Fleurs de Villes ROSÉ will feature floral couture mannequins, giant floral hearts, flower bombed antique cars, phone booths bursting with blossoms, and elegant sculptures. The one-of-a-kind show will be freely open to the public, and visitors will be able to safely walk the self-guided exhibit while adhering to social distancing guidelines.
Photo: Fleurs de Villes
Beginning June 11th, visitors can pick up a map or scan a QR code to begin at the Fairmont Hotel Vancouver, and follow the trail over to Robson Street, and down to the waterfront. Guests are also encouraged to cycle the trail by picking up a Mobi by Shaw Go bike from one of the flower-adorned stations at Bute and Robson or Shaw Tower, located at Cordova and Thurlow. From June 11th – 20th use promo code ‘rose’ and get 25% off a 30-Day Pass to Mobi by Shaw Go.
The Vancouver Art Gallery’s 1931 Gallery Bistro will be hosting the Kim Crawford Rosé Terrace, offering refreshing glasses of Kim Crawford Rosé and a special Floral High Tea menu. Trail walkers will also be able to stop by the new Oakridge x Pac Rim Patio, located in the plaza between the Fairmont Pacific Rim Hotel and Shaw Tower. Enjoy a beverage and meal from the Oakridge floral-adorned food truck, or head to Chef David Hawksworth’s Nightingale restaurant for a feature ROSÉ menu.
Visitors can experience two incredible floral sculptures in-store at Holt Renfrew, the National Bank’s series of beautiful floral hearts, a stunning and modern ROSÉ bride at the Fairmont Pacific Rim Hotel, and The Panabode Rosé Cottage at the Fairmont Waterfront Centre Hotel – a picturesque country cottage bursting with pink blossoms. Guests can also visit the French Jardin inspired swing along with two stunning mannequins on the new Dunsmuir Patio, and flower-adorned Fountain of the Pioneers on the Burrard Benches, in the brand new plazas at Bentall Centre.
While traveling up Robson Street, guests will find floral flourishes at Aritzia, Banana Republic, Blue Ruby, Indigo, The Couturist, Blue Horizon Hotel, and more. Fresh pop-up flower markets will also be held in numerous locations along the trail on June 13th, with a portion of the proceeds supporting breast cancer research.
“We are delighted to open our beautiful floral trails in Canada this year in our own backyard of Vancouver. With such enthusiasm from so many community partners, this is an important event helping to draw people together to support local businesses, florists and breast cancer research,” says Karen Marshall, Co-Founder of Fleurs de Villes.
Photo: Fleurs de Villes
The enchanting displays for the 10-day floral event will be designed by local florists, including Flower Factory, Celsia Floral, FlowerZ, Botany & Bloom, Brenna Quan, Shadow Jiang, ROA Floral and Event Designs, Dushan Flowers, Greenscape Design & Decor, Nogori Flowers, Niche Boutique Florals, Arizel Studio, Van Simone, Lam’s Ear Floral, Arbutus Florist, Adele Rae Florist, J Events, Tila Flower Boutique, Southland Floral, FloraGUPPY, Elderberry Floral Shop, Rosette Florist, as well as Fleurs de Villes Fleuristes de Maison in-house.
Floral display sponsors include Shaw, the Downtown Vancouver Business Improvement Association, the Robson Street Business Association, Kim Crawford, QuadReal Property Group, Colliers, Hudson Pacific Properties, National Bank, Holt Renfrew, Pan-Abode International, Fairmont Pacific Rim Hotel, Westbank Corp., Oakridge, Vancouver Art Gallery, Banana Republic, Blue Ruby, and Couturist.
“The DVBIA is proud and excited to be sponsoring Fleurs de Villes ROSÉ, with this year’s event supporting breast cancer research,” says Charles Gauthier, President & CEO of the Downtown Vancouver Business Improvement Association (DVBIA). “This year’s event takes place during a critical time in Vancouver’s COVID-19 reopen plan, and activations like these are crucial not only to downtown’s economic recovery but for the morale of its residents and workers. It’s truly encouraging to see downtown businesses pull together to ensure vibrant and inspiring events take place within the downtown core.”
“We are thrilled to welcome Fleurs de Villes ROSÉ #onRobson and create a unique, colourful, and whimsical floral extravaganza in downtown Vancouver that will surprise and delight visitors, support local businesses, and raise funds for breast cancer research. With the gradual easing of public health restrictions, Fleurs de Villes ROSÉ is the perfect opportunity to explore downtown, as well as indulge in a little pre or post-shopping and dining #onRobson,” says Teri Smith, Executive Director, Robson Street Business Association.
Photo: Fleurs de Villes
Fleurs de Villes ROSÉ supports the Breast Cancer Society of Canada and the Breast Cancer Research Foundation (BCRF). 10% of sponsorship fees from the global ROSÉ tour will support breast cancer research.
“With more than 27,000 Canadians being diagnosed with breast cancer this year alone, our mission to save lives through breast cancer research has never been more important. We all know someone who has been affected by breast cancer,” said Kimberly Carson, CEO, Breast Cancer Society of Canada. “We are grateful for Fleurs de Villes and the Sponsors for their support and for raising awareness of the need to continue to fund life-saving breast cancer research. We invite everyone to join us at Fleurs de Villes ROSÉ in Vancouver and help ‘cultivate the cure for breast cancer’ by donating to support precision oncology research.”
“For the first time ever, breast cancer has become the most commonly diagnosed cancer in the world. A milestone we never hoped to reach but greatly underscores the urgency for research,” said BCRF President and CEO Myra Biblowit. “We are so grateful that Fleurs de Villes has created this unique opportunity in Vancouver to support women’s health globally, now more critical than ever.”
Vancouver-based Fleurs de Villes is an international luxury experiential brand that creates bespoke floral events, partnering with top local floral designers to showcase each city’s world class talent and create stunning displays of art. Their Fleurs de Villes ROSÉ international tour kicked off at the Bal Harbour Shops in Miami in March and will include unique events in 14 different cities across the US, Canada, UK, Australia and South Africa throughout 2021 and early 2022. The next Canadian event will be held in the Bloor-Yorkville neighbourhood in Toronto August 4th – 8th.
Fleurs de Villes also produces the annual Fleurs de Ville NOËL floral trail along Alberni and Robson Streets in Vancouver every December.
For more information visit fleursdevilles.com
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